Paramount - Transformers 3
Having completed a similar campaign before, Paramount instructed Bonwyke to utilise the marketing material for its Transformers 3 merchandise sales campaign, via Sainsbury's stores. Bonwyke arranged the design concept, liaising with Disney Dreamworks in the USA, and then printed to an external promotional vinyl. Bonwyke's application teams then arranged and executed the out of hours application, to take place over one weekend and return two weeks later to remove the graphics.
"Again, the immediate visual impact seen by the store users gave the campaign a great start"
